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Marketing Major

Major

In almost every organization, whether profit or non-profit, marketing managers are needed to promote and communicate to the public the value of the product being offered. The marketing major gives students the skills necessary to develop promotional materials, strengthen communication skills and learn how to reach a target market. Earning a marketing degree prepares students for careers in advertising, sales, public relations, brand management and promotion management.

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16,000+

local businesses provide internships and employment opportunities

11:1

student-to-faculty ratio

100%

of students receive some form of financial assistance

Business Marketing Major

Study a combination of classes that prepare you with the skills necessary to promote the value of a product being offered.

Bachelor of Arts (BA) Program – 4 Years

Courses will include:

Social Media
Sales and Selling
Public Relations
Global Marketing
Real-world marketing experience through an internship

Prepare for an exciting future as a/an:

Advertising executive
Sales representative
Public relations representative
Brand manager
Promotion manager
Realtor

Recent graduates have found job placements at companies such as:

AlphaDog Agency
Chick-Fil-A
Uplift Agency

You’ll gain career-shaping skills such as:

Media planning
Identifying target markets
Developing a creative media strategy
Public relations
Sales and Selling

Recent students have received internships at companies such as:

J2 Marketing
Blackwood Creative
Lippert
Indianapolis Indians

Marketing Major Highlights

The marketing major gives students the skills necessary to develop promotional materials, strengthen communication skills and learn how to reach a target market. The marketing major prepares students for careers in advertising, sales, public relations, brand management and promotion management.

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