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Business Marketing, B.A.

Major

Online

Adult & Graduate Studies (AGS)

Gain practical marketing skills with Bethel’s Business Marketing degree. Learn strategy, digital marketing, sales, advertising and public relations from expert instructors preparing you for success in today’s fast-paced marketing field.

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Business Marketing in Adult and Graduate Studies at Bethel University

7

week sessions

6

start dates each year

Aug 23

next start date for AGS programs

Business Marketing, B.A.

Bethel’s online Business Marketing degree offers a customizable curriculum grounded in Christian values. You’ll build a strong foundation in business and marketing principles, develop digital and communication skills and prepare for a dynamic, fast-growing field.

Major Courses (39 Credits)

Business Core:

ACCT 203: Fundamentals of Accounting I
BADM 221: Business Law
BADM 321: Principles of Management
BADM 470: Christian Ethics in Business
CAPP 130: Computer Applications

Marketing Core:

BADM 222: Business Communication
BADM 322: Principles of Marketing
BADM 326: Sales and Selling
BADM 327: Introduction to Advertising
BADM 434: Internal Marketing
COMM 251: Introduction to Public Relations
COMM 345: Social Media
COMM 371: Media and Society

Graduates of Bethel’s Business Marketing program are prepared for a wide range of in-demand roles, including:

Marketing Specialist or Coordinator
Digital Marketing Manager
Social Media Manager
Brand Manager
Content Strategist or Creator
Advertising Account Executive
Public Relations Specialist
Sales Manager or Representative
Market Research Analyst
Product Marketing Manager
CRM or Email Marketing Specialist
Marketing Data Analyst

Job Market Trends

The marketing field is projected to grow faster than average, with especially high demand for digital marketing, content strategy, social media and analytics roles.
Employers seek candidates with commercial awareness, creative thinking and cross-channel marketing skills.
Roles in brand management, digital content and data analytics are expanding, with a 23% projected growth in marketing skills demand from 2025–2027.
Marketing managers, specialists and analysts are among the most sought-after positions, with thousands of job openings each year.

This degree also provides a strong foundation for graduate study in marketing, business or related fields.

Through this program, you will:

Master core business concepts in accounting, management, business law and ethics.
Develop expertise in marketing strategy, sales, advertising and internal marketing.
Build strong communication skills for business, public relations and media.
Gain hands-on experience with digital marketing, including social media and content creation.
Learn to analyze market trends, consumer behavior and campaign effectiveness using data-driven approaches.
Understand the ethical and societal impacts of marketing in today’s world.
Customize your learning with electives that match your interests and career goals.