Bethel University launches new enrollment-focused website

by | Jun 16, 2023

Bethel University is excited to announce its newly redesigned, which launched on Thursday, June 15. This project has been more than a year in the making, partnering with Caylor Solutions and collaborating with Bethel’s Enrollment, IT and Marketing and Communications teams.

“The new site has been designed with enrollment in mind, with the goal of creating a frictionless experience for prospective students and families to access the information they need to make a college decision,” says Lissa Diaz, director of marketing and communication.

The new homepage features brand messaging, statistics and a focus on enrollment and affordability, as well as updated navigation. The site dynamically integrates admission goals with “apply,” “visit” and “request info” buttons on every page. It also integrates a chatbot, allowing visitors to ask questions and receive real-time responses, managed by Bethel’s Enrollment team. In an effort to build a more frictionless experience, the site has been streamlined from having more than 600 pages to 260 pages, moving content for current students to our intranet portal, My.Bethel.

One of the most significant changes made to the website is moving from 15 department pages to 102 individual program pages, allowing prospective students to search for specific majors or minors with greater detail and ease. It also allows for better search engine optimization and provides built-in landing pages for future digital marketing campaigns.